The Look

The Look

Wednesday, December 29, 2010

Some Facts and Figures

I've been a professional artist for over decade now. I've taught myself as much about the business end of art as I could over these past ten years. I probably know more about marketing and promotion than ninety percent of the population, and I continue to educate myself every day. I have developed a theory as I have gone through life. I call it the "One Percent Theory". This theory states that in any given population sample one percent of the people will like my artwork and have the money to buy it. According to my theory, my current city of Paducah Ky has 257 people that fit this criteria. Our county has 658 of these discriminating art lovers. If you move up to the entire state of Kentucky this number grows to 40,417. The entire United States is home to 3,070,065 people wealthy enough to send me a few dollars for a painting. Supposing that my Internet presence has put my name out there like I planned for it to, there are 6,890,124 people that could, and would, buy at least one painting. Seems like I should have it made. However, it's right about here that my problem arises. I'm not really sure how to get my artwork in front of these people. If I could figure out a way to do that my life would be so much easier. In fact, if I could crack that nut, I could sell the info to other artists. Naw, if I had that information I would give it away. Based on my figures I'd have well over three hundred million dollars in art sales (based on a low end value of my paintings). With a bank account like that there's no need to be greedy.

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